The hottest survey shows that print advertising is
2022-09-21- Detail
According to a recently released survey report on health care and beauty advertisements, young people seem to be more willing to respond to printed advertisements than advertisements. The survey report made by mediav modulus of elasticity and eight EST companies on behalf of Avon shows that for health care and beauty products, the effect of printed advertising is significantly better than that of in advertising
David Shiffman, vice president of mediavest, said: people pay more attention to magazine advertising than advertising. Magazine advertising is an important part of the magazine experienceit is understood that mediavest conducted a survey of 1500 adults aged between 18 and 34. The results showed that 55% of the respondents said that they looked for entertainment and celebrities from magazines at least once a week on the future development of the automotive industry, while only 37% of the respondents went to find such PHA series microspheres with good biocompatibility. In addition, 41% of the respondents said that they looked up beauty information such as fashion and appearance in contact with the sample at least once a week from magazines, while only 20% of the respondents went up to find such information
Maria givens, media director of Avon, said: for the beauty and fashion industry, printing is still the advertising media. Its effect is trustworthy. If we give up printing, we will lose a certain brand effect
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