The hottest survey of the printing industry in the

Look at the printing industry in the Yangtze River Delta (1)

in the eyes of many people, the Yangtze River Delta is a special place

standing in the distance, this is a "magic area" where miracles seem to happen every day. The magic of Shanghai lies in its abundant scale economy and its increasingly strong ability to allocate resources globally; The latest impression left by Jiangsu is that township enterprises are reborn and revitalized, and now there are more and more finished product testing, and the introduction of foreign capital is like fire and tea; It is amazing that Zhejiang has a thriving private economy and a manufacturing industry that dominates the world market. Therefore, some people say that the Yangtze River Delta region is one of the regions with the fastest development speed, the best investment environment, good economic quality and the strongest innovation ability in China

but close look, it is not difficult to find the defects behind the dazzling aura of this "magic area". For example, the problem of market segmentation by administrative divisions has not been solved, the industrial structure within the region is repeated at a low level, the industrial development strategy and planning are independent, the interest coordination mechanism in line with the market law has not been formed between regions, and the energy hunger and thirst after economic prosperity often occur. We try to contact the background of regional economic development in the Yangtze River Delta and focus on the development environment of printing industry in the Yangtze River Delta

from January 20 to 28 this year, when the people across the country are celebrating the Spring Festival, Huang Ju, member of the Standing Committee of the Political Bureau of the CPC Central Committee and vice premier of the State Council, visited Zhejiang, Jiangsu and Shanghai successively. During the inspection, Huang Ju and his delegation went to the relevant government departments and enterprises in two provinces and one city respectively to understand the development of state-owned enterprises, power supply, foreign investment, financial reform and other situations in the Yangtze River Delta region, and conducted in-depth investigations and studies on the transportation development and other issues in the region. Huang Ju pointed out that the Yangtze River Delta region has a superior geographical location, a solid foundation for economic development, developed science, technology and education, and a profound historical and cultural heritage. It plays an important role in the overall situation of China's modernization drive. It is not only necessary, but also entirely possible to continue to accelerate development. This is the general evaluation and overall requirements of the central government's senior leaders on the macro development environment of the Yangtze River Delta. The message it conveys is exciting: the central government is so concerned about and attaches importance to the development of the Yangtze River Delta, and maybe 2004 is more worthy of our expectation

kesichuang said that indeed, looking at the current Yangtze River Delta, we can see that Shanghai has abundant scale economy tension and increasingly strong global resource allocation ability; Jiangsu: township enterprises are reborn and revitalized, and the introduction of foreign capital is as hot as tea; Zhejiang: the private economy is prosperous and the manufacturing industry is superior to the world market. However, rational readers can't help asking: is the development situation of the Yangtze River Delta straight? Specific to the development of a certain industry, is it the same? Will there be worrying "soft help" or "hard injury"? To find the answers to these questions, we might as well focus on the printing industry in the Yangtze River Delta and carefully examine its development environment

regional economic environment: comprehensive advantages coexist with "soft assistance" for development

from the perspective of natural conditions and historical development, the Yangtze River Delta has always been a very important economically developed region in China. Because the land here is fertile, the four seasons are distinct, and the climate is humid, it is very suitable for the development of agriculture, so it has the reputation of "Yumi Township in the south of the Yangtze River". The development of agriculture has led to the development and prosperity of handicraft industry and Commerce in the region. The prosperity of Commerce has led to a rapid increase in the number and scale of small towns. It is on such a solid economic foundation that such a historical phenomenon emerged: the largest fleet in China's history set sail from here to the world, the maritime "Silk Road" started here, and the "sprout" of China's capitalism first grew here

under the new pattern of China's entry into WTO and all-round opening-up, the comprehensive advantages of the Yangtze River Delta are more prominent:

1. The Yangtze River Delta has increasingly become the preferred place for overseas capital to enter the market of Chinese Mainland

with the deepening of China's opening-up from scratch after its death, overseas capital is actively seeking and developing a radiation center for planning to enter the Chinese Mainland market. In this process, the Yangtze River Delta, with its unique location advantages, occupies the central position of connecting the two markets and two resources inside and outside. In recent years, due to the increasingly perfect investment environment in the Yangtze River Delta and the effective coordination within the region, its economic radiation has been expanding, and it has further expanded to the central and western regions along the Yangtze River. Especially with the increasingly perfect function of Shanghai, an international economic center with "one leading and three centers (economy, finance and shipping)", the Yangtze River Delta economic belt has become the most obvious linkage effect in Chinese Mainland Developing the largest economic zone in the hinterland has thus become the preferred target for overseas capital to enter the Chinese Mainland market

2. "Jiangsu Zhejiang complex" plays a certain role in attracting overseas capital

the Yangtze River Delta region has become the economic center of China since the Southern Song Dynasty, and it is also the region with the earliest germination of China's market economy, with deep market cultural heritage. To a large extent, the private manufacturing industry in Hong Kong, Taiwan and other places began with the outward migration of Jiangsu and Zhejiang capital. Taking Taiwan as an example, its earliest private manufacturing capital, such as textile and food processing, was basically developed on the basis of Jiangsu and Zhejiang capital. Therefore, Hong Kong and Taiwan have a certain "Jiangsu and Zhejiang complex". This cultural heritage is conducive to the rooting and development of overseas capital

3. Shanghai's successful bid for the WorldExpo and its continuous strengthening and improvement of its functions as an international economic center have accelerated the economic development of the Yangtze River Delta

since the 1990s, taking the opportunity of the development and opening-up of Pudong and with the support of the central government, Shanghai has rapidly established the development goal of "one leading and three centers". From strengthening and improving the functions of the economic center city, through high starting point planning and large-scale investment, Shanghai has quickly changed the urban appearance of Shanghai, and on this basis, combined with international advanced concepts and high population quality, It has quickly established its status as an economic center city in the mainland of the motherland: the rapid growth of pillar industries such as finance, securities, shipping, high-tech, steel, chemical industry, electromechanical, automobile, etc. through resource integration, the industrial level has been rapidly improved, forming industrial advantages and greatly enhancing the radiation of economic development. In particular, by carrying out a series of international high-level activities, such as the fortune forum in 1998, the APEC conference in 2001 and the reason for the successful bid for the 201 World Expo: the high-level leaders of the central government, famous domestic think tanks and world famous people appeared one after another, forming a series of constantly strengthened image chains, which greatly established the international image of Shanghai, It has laid a solid material and image foundation for driving the economy of the entire Yangtze River Delta to radiate to both internal and external markets

4. The better coordination mechanism in the region integrates the comparative advantages of the Yangtze River Delta

Shanghai has always had a good relationship with its surrounding Jiangsu and Zhejiang in terms of industrial division, product support and market radiation. After the reform and opening up, the cooperation and integration of the three provinces and cities gradually rose from the private level to the government level. As early as may, 2000, the three provinces and cities have reached a consensus on building a regional transportation system, strengthening regional ecological environment governance, establishing ways and mechanisms for regional information resource sharing, jointly developing tourism resources, establishing a comfortable, safe and convenient comprehensive tourism passenger transport network among the three provinces and cities, and organizing the implementation of natural gas pipelines among the three provinces and cities. This has played a very important role in giving full play to the resource advantages of the whole region and improving the comprehensive competitiveness of the region. In 2003, the free flow of small and medium-sized enterprises in the Yangtze River Delta also took substantial steps. According to the agreement on cooperation and development of small and medium-sized enterprises signed by the three places, small and medium-sized enterprises in any of the three provinces of Shanghai, Jiangsu and Zhejiang can enjoy the same treatment as local enterprises when they develop in other places

5. The local governments in the Yangtze River Delta have created good conditions for optimizing the foreign economic and trade environment through their own positive efforts

local governments provide convenience for enterprises by reducing the threshold of market access, creating a fair competition environment and a loose financing environment. They attach importance to both building a hard environment and building a "nest", and also attach importance to building a soft environment to warm the "nest", changing from policy investment attraction to service investment attraction and environmental investment attraction. At present, a number of important industrial bases in the world have been born in the Yangtze River Delta. In addition, relevant departments have also improved and implemented various export policies, expanded the export of high-tech products and mechanical and electrical products, increased the export proportion of service trade and technology trade, and realized the diversification of export markets, subjects, products and methods

6. Legalization in the Yangtze River Delta. The degree of institutionalization is relatively high

compared with other regions, its government agencies have a strong sense of service, standardized work, high efficiency, and the overall social security situation is better

it is learned that although the government's following the trend and the initiative of enterprises have made the economy of the Yangtze River Delta grow significantly since the 1990s, adverse factors affecting the rapid economic development of the Yangtze River delta still exist, and some deep-seated reasons that hinder the process of integration have not even been touched. On the contrary, due to the needs of regional economic development, some contradictions have also been "exposed" or even "intensified". "Administrative region economy" was thus questioned. On the one hand, most cities in the region have a strong color of "fighting separately" and "taking me as the center", which is manifested in the lack of regional organic and cooperative division of labor in terms of functional positioning, and the war of attracting investment has intensified. On the other hand, the convergence of industrial structure under the guidance of "administrative region economy" is serious. In addition, market segmentation and local protection also hinder the free flow of economic resources and cross regional economic cooperation to a certain extent. It should be said that under the condition that the current administrative system remains unchanged, the market system is in transition, and the administrative functions are transformed, it is also a normal and inevitable phenomenon that the above-mentioned contradictions are disharmonious with the trend and requirements of economic integration. On the surface, the key problem of the Yangtze River Delta is the division of administrative divisions. In essence, the question that is most worth thinking about is: have we formed a thinking mode and benefit distribution mechanism in line with the market law? In the summer and winter of 2003, the "electricity shortage" and "oil shortage" appeared in the Yangtze River Delta respectively, which made people see another "soft rib" in the development of the Yangtze River Delta - the pain of energy and the injury of economic structure. Someone analyzed and pointed out that in fact, the outbreak of "electricity shortage" and "oil shortage" at that time was a concentrated reflection of the continuous interweaving of unreasonable contradictions between the industrial structure and energy consumption structure in the region. Under the fait accompli that the industrial structure is unreasonable, what can solve the urgent need and take a long-term view is to change the energy consumption structure of the Yangtze River Delta. When considering the industrial layout of the Yangtze River Delta, we should focus on supporting industries with low energy consumption, high added value, high human quality requirements and technology intensity; However, high energy consumption, high consumption of basic raw materials and labor-intensive enterprises should be transferred. With the large-scale transfer of the global manufacturing industry to the Yangtze River Delta, in addition to the power shortage, the "shortage of skilled workers" has become an urgent new "bottleneck". It is reported that enterprises in the Yangtze River Delta generally have the problem of "easy to find management personnel and difficult to find technicians". With strong strength in the equipment manufacturing industry